Businesses who are looking to promote their products or services often turn to Facebook and Instagram, There is however a powerful promotion tool outside of these mentioned platforms that is ideal to promote your business. This tool is Pinterest. It is never good to have all your advertising eggs in one basket or even two. Having Instagram and Facebook is a great channel to grow your brand, however, the best marketing strategy is the implementation of multiple channels of exposure. Pinterest is different from Facebook and Instagram because it is actually a search engine. In light of this, it serves as a better channel to drive traffic to your business. Unfortunately, platforms like Facebook and Instagram use a matrix/ algorithm that penalizes links that take the user away from its platform. Pinterest is the opposite, as it improves the visibility of pins that lead to the resource or product being advertised. Let me explain in a more simplified way, when you are on Facebook, if you post something that takes people off Facebook, to your business website or any other page, fewer people will see it. This does not mean that it will not be seen, but that based on their system is will be less visible compared to posts whose content is within the confines of the Facebook space. Pinterest is specifically designed for traffic referrals.
Given that Pinterest is a search engine, people's searches are specific to what they are looking for. An image-based platform, when you post your image, its a 'pin', and then if you want to place it in a category, the category is called a 'board". Persons search using keywords or hashtags to direct them to pictures that have the content they are searching for.
The first thing to do is create a profile using your brand name e.g " Doyean Soaps ". Then you create a board or boards to highlight your products(s). If you have several categories of products or services, then you have boards reflective of each. Remember all pins should lead to your website.
Each pin has a description bar and a space for the title of the pin and a link section to direct to a website. It is good to have lots of pins. Your pins should highlight your product or service best features using descriptive keywords for optimization. This is where you should start, but then you can grow and expand your brand with broader topics.
Pinterest is an image platform, so it's very important that pictures of your products or services are high quality and appeals to the visual senses of the viewer.
In order to optimize your pins, keyword research is necessary. Fortunately, keyword research on Pinterest is not as complicated as Google, it is actually very simple. Log on to Pinterest and type your location in the search bar. The first 5 to 10 words that pop up are keywords that people have search for, the results show the frequently searched for keywords related to your location. These keywords can be used to determine what to pin and the keywords should be used in the title and description.
Hashtags # can also be used for optimization, as users sometimes search using hashtags instead of keywords. No more than 20 Hashtags should be used per description. The most popular hashtags to use can be found the same way, in terms of doing a product or service hashtag search. However, the hashtags won't appear like in a keyword search, you have to then click on the top pins.
In conclusion, Pinterest can provide a high level of traffic to your business and should be highly considered as a part of your marketing strategy.
Author Details
Elizabeth Lewis is a Marketer, Business Development Consultant, and Writer. Highly knowledgeable in the area of niche marketing, she loves to help businesses realize their full earning potential by providing advice and consultancy. If you desire her services, please email contact@airbnbsurvive.com for her contact information.
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